At IDEAL OF SWEDEN, we strive to deliver the highest quality in all that we do. We regularly update our products inspired by current trends and influencers to reimagine the future through sustainable design. Our approach to product development has always been linked with innovative form and functionality, for that reason, our end goals are to have reliable and durable products.
We know that the choices that our design and product development teams make when considering, prototyping and finally producing a product have direct environmental and social impacts on our planet. The design stage is the perfect opportunity to find unique and creative ways to create more sustainable and circular goods. Our goal is to continuously challenge ourselves and seek for the best fitting tools and techniques that our product development team can employ to create products in ways that vigorously reduce the adverse effects on people and the planet.At IDEAL OF SWEDEN, we strive to deliver the highest quality in all that we do. We regularly update our products inspired by current trends and influencers to reimagine the future through sustainable design. Our approach to product development has always been linked with innovative form and functionality, for that reason, our end goals are to have reliable and durable products.
We know that the choices that our design and product development teams make when considering, prototyping and finally producing a product have direct environmental and social impacts on our planet. The design stage is the perfect opportunity to find unique and creative ways to create more sustainable and circular goods. Our goal is to continuously challenge ourselves and seek for the best fitting tools and techniques that our product development team can employ to create products in ways that vigorously reduce the adverse effects on people and the planet.
RESPONSIBLE SOURCING
RESPONSIBLE MANUFACTURING
HUMAN RIGHTS
LOCAL LOGISTICS
During the past year, we have enormously improved the sustainability parameters of our parcels by improving two focus areas: packaging and transportation efficiency.
IDEAL OF SWEDEN has contributed to waste minimisation by increasing the amount of recycled material components in our parcel packaging for a wide range of our product assortment. Furthermore, we have teamed up with a packaging supply partner that has the technology that enables them to produce the optimal package size suited for our product, so as to reduce an addition to weight of each individual parcel.
In our central warehouses in Sweden and the Netherlands, we operate with one of the most sustainable packing machines in the industry. The machine has an automatic carton packaging system capable of creating dynamic cardboard boxes from a continuous fanfold corrugated. Such machines help IDEAL OF SWEDEN pack each order in a sustainable manner, by using a minimum amount of corrugated material, avoid using plastic materials and ensuring that shipped parcels take up minimum space in the transport network.
We have placed on-pack recycling labels that help our customers identify how to correctly dispose of the recyclable material in their area. Moreover, we are leveraging sustainable customer behaviours through the reuse of packaging material in the e-commerce returns process by directing them to our website to fill in the return information, to initiate the return and print out a .pdf label on a home printer or at the post office, depending on their country of residence. This method significantly reduces the amount of single-use packaging as well as paper waste because most of the packaging and pre-printed labels simply end up in the waste bin.
PRODUCT USE-PHASE
As reported by the World Bank, without urgent action, global waste might increase by 70% on current levels by 2050. Our ambition is to establish good waste management systems that are essential to building a circular economy. We have a long and complicated way to go; nevertheless, we aspire to find more environmentally and socially responsible ways to reduce operational and consumer waste.
IDEAL OF SWEDEN is in accordance with the EU WEEE Directive on waste electrical and electronic equipment (2002/96/EC) and registers with national authorities in accordance with the requirements of Sweden and Germany. All of the products that are subject to the WEEE Directive fulfill the WEEE marking requirements.
In cases when our products don’t fulfill our quality and safety requirements, as well as unsold and returned items, our approach is to find the best recycling opportunities for the goods in order to predominantly avoid incineration.
We also encourage our customers to contact their local municipalities for details on how their cities handle the proper disposal of various material products and packaging.